We’ve all been there – we have a cool video that we want to easily share on social media and so we upload it to Instagram and then hit “share” to Facebook. No mess, no fuss right? Unfortunately too often we see videos that were specifically produced for a wider format shared to Instagram. The result? Off-centered shots, weird cropping, and cut off titles. Fortunately now with IGTV, your social media team can upload your video to Instagram and cross-post it to Facebook without losing any quality, even if it’s longer than one minute. Here’s how.



  • Tap the TV icon in the top right of feed, or open the IGTV app.

  • Tap the + and choose a video, then tap Next.

  • Tap and slide the image at the bottom of the screen to select a cover image or tap Add from Camera Roll (iPhone) or Add from Gallery (Android). Tap Next.

  • Add a title and description.

  • If you’d like to add your video to an IGTV series, tap Add to Series. Note that if this is your first time creating a series, you’ll need to create a series name.

  • You can choose to post a preview of your video to Instagram feed and your profile or share your video to a Facebook Page.

  • If you’ve chosen to post a preview, you can tap Edit Profile Cover to adjust how your IGTV cover photo shows up on your profile grid. You can also tap Edit Preview to adjust how your IGTV video will be previewed in feed (you’ll only have this option if your video is 9:16. If 16:9, your video will show in full).

  • Tap Post.


  • From a computer, open your web browser and go to Instagram.com.

  • Go to your profile and click IGTV.

  • Click Upload.

  • Click and choose a video, or drag and drop a video file.

  • Add a title and description. You can also choose to share a preview of your video to Instagram feed and your profile or share your video to a Facebook Page.

  • Click Post.


  • When you share a video to feed and your profile, it appears as a preview, which is the first section of your video. Once the preview is finished, the video pauses, and viewers will need to tap Keep Watching to continue watching the full video. Keep in mind that if you share a preview of your IGTV video to feed and your profile:

  • Tapping the video on your profile opens a preview of your IGTV video with a link to the full video.

  • Tapping the video in feed will turn sound on and off.

  • Tapping the link will open the full IGTV video and allow you to keep watching from where you left off in feed.

  • Removing the preview from your profile and from feed won't affect the availability of the video on IGTV.

  • Previews will show a 4:5 center crop of your IGTV video.


  • When posting your video, if you select “Share to a Facebook” page, the video will automatically be added to your videos, as well as Facebook Watch.

  • If you uploaded your thumbnail via desktop, it’s best to go to Facebook and update the preview to the video’s final aspect ratio, vs the IGTV preview.

  • Add the video to your preferred playlist.

  • Consider adding closed captions, to increase your video’s accessibility!


Our most recent episode of Traditions was posted this way – check out our Instagram and Facebook to see how easy this made posting a video over one minute without losing any quality! Happy posting!


  1. aly on February 23, 2022 at 9:23 am

    I think this post is outdated because there is no video option on instagram anymore.

    • LIL CHOWDER on March 1, 2022 at 12:14 am

      I thought the same thing too. But what they did was consolidate it into the “post” option now. So once you upload a post (video longer than a minute) it will automatically count as an IGTV video and you can see it on your profile in the video section.

  2. HassTagg on April 18, 2022 at 2:13 pm

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