Highlight videos are by far one of the most exciting ways to to showcase and celebrate a shared moment in time. It's also a really impactful tool for people, brands, and events that are looking to create an outward facing image of success.

One of the first things we try to do when creating a highlight video is to establish the video's primary goals. No two visions are exactly alike, but there are usually some recurring themes we can build from, such as:

• Celebrating the success of an event.
• Promoting a future event, or recurring event.
• Enticing vendors, sponsors, and other types of participants to get involved.
• Generating curiosity and inviting people to learn more about your event.

Next, we like to figure out all the elements that we'll be working with, including the event's theme, schedule, and key participants, while also clarifying any style preferences to ensure seamless and successful coverage. This process aims to equip our team with the necessary knowledge and context to capture the event's unique moments in line with your vision for the video.

Need some inspiration? Check out this highlight video we made for the Maryland Institute College of Art's MICA Weekend!